If you have never heard of this brand – Where have you been? Any male which is into designer clothes will know the popularity of Stone Island. It is an Italian designer brand created by the Italian designer Massimo Osti in 1982. Osti also is the designer of the CP Company Label. This brand is famous for its amazing techniques and fabrics which go into making Stone Island Clothing. The trademark Stone Island Compass badge and can be attached to the upper left arm. The current season has the facility to remove the badge and attach it to the inside of garments so you choose to show it off or not. The very first Stone Island badge had a green outlining and that that was dropped and the black edging was the new style. There was also the “white badge” was introduce on limited edition pieces and can be found on reflective, Ice and Reverse colour jackets. Stone Island Shadow project also brings a new badge to the collection where this range has a all black badge. Spring Summer 2011 has bought the ghost collection where the badge is “Ghost “ like and blends into the colour of the garment – this collection is amazing and I think will be very popular. It is still sporting the Stone Island badge but very subtly. Stone Island clothing was designed using a unique combination of technologies and special processes creating some amazing jackets from the Stone Island reflective jacket this uses Special liquid reflective process coated with thousands of glass microspheres, each jacket is hand paint so not jacket is the same. Also another great jacket is the Ice jacket where the jacket morphs from one colour to another when exposed to temperatures - The colour changes at low temperatures. The molecules of the micro pigments in the external coating changes the direction of light and vary in tone depending on temperature the current 2011 season brings the heat reactive jacket where at room temperature looks a dark brown/black colour then as the heat and temperature rises the jacket changes into a bright green or a bright blue absolute cracker of a jacket and the time take to make these types of designs must be immense, Hats off to Massimo Osti – He is a true legend.
Stone Island has become a popular designer brand within the Football casual scene and you will often find Lads off to football sporting a Stone Island jacket or jumper instead of the team colours, these “casuals” wear this brand as a status symbol and are connected to football hooliganism as seen on films like Football Factory and Green Street. You will also find celebs wearing Stone Island clothing from Fooballer Jamie Carragher, Chipmunk, Tinchy Stryder & Noel Gallagher. The brand to be seen in.
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